Scott Ann Setzer



Improving Presentation & Public Speaking Skills

You've got something to sell. Maybe it's a product, maybe a service. You know your product. You've made your calls. Your foot is in the door and you have an appointment NOW WHAT!
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What Do We Learn In School? Part I

Did you know that less than half of the students entering collage are likely to have had a high school course in public speaking? Sure, many will have given token presentations in English or other classes, but very few will enter college with any presentation skills training.
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What Do We Learn In School? Part II

If the logic in Part I of this article is right and the fear of speaking in public is a learned fear, a learned response, then how do we begin to break down the inappropriate reaction of fear and replace it with enthusiasm and excitement?
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Help Your Audience Get The Message

It is said that during a typical 45 minute presentation the audience is most alert during the first 10 minutes of the presentation, and after 30-35 minutes. You get the audience's attention for a short time in the beginning and a short time toward the end.

How is anyone going to remember "the important point", if you only mention it once?
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Don't Get Caught Short

I was recently contacted to prepare an hour of educational material for a large Seminar being held for Certified Public Accountants (CPAs).  The Seminar is sponsored by a large CPA organization and knowing I am an expert in employee retirement programs I was invited to provide an expert’s overview.  I was given a list of seven subject areas and asked to discuss these subjects in forty-five minutes.
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Who Are Those People?

Those of you who have read my Biography on the Stand Up And Talk web site know that in addition to being a professional speaker I have been a benefits consultant for 28 (almost 29) years. I recently developed a 1 ½ hour presentation on the new ROTH 401(k). (For those of you who might be interested we will have a CD available in early July and you can visit our Blog for more on the ROTH 401(k).)

If you haven't heard about the Roth 401(k) you will!
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My Friend Gail

I have a friend Gail.  Gail is an attractive, articulate, personable business woman who recently attended a business conference where she manned (or womaned) a booth promoting her product.  Her job at the booth was to disseminate information to conference attendees.  As each individual stranger or group of strangers approached her booth she smiled, introduced herself, and enthusiastically promoted her product.  She remembered many of the names of the strangers who passed by her booth during the day and would mingle with them at the evening’s social gatherings.
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Health and Life Style


Age Old Method For Anxiety Relief Deep Breathing

From a Yoga perspective
By Shannon Wells, C.M.T; R.Y.T.; Entrepreneur , February 2005

Anxious? Don't Stop Breathing, Start Deep Breathing. For several years I have had the pleasure of practicing Yoga with one of the best instructors you will ever find, Shannon Wells. Shannon and I were discussing how calming deep breathing can be and how I apply what I have learned in my Yoga practice backstage before a speech. Shannon graciously offered to share her knowledge with you. The following is Shannon's gift to you. Read on and allow your breath to calm your nerves.
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The Lighter Side ... Trivia..(featured in Stand Up and Talk Newsletter)

The Lawyer Who Took Himself Too Seriously

A Charlotte, NC lawyer purchased a box of very rare and expensive cigars. He then insured them against fire. Within a month, having smoked his entire stockpile of these cigars and without yet having made even his first premium payment on the insurance policy, the lawyer filed a claim against the insurance company.
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Steed Without Speed

In the summer of 2003. the owners of a struggling track in Kochi, Japan, were looking for a way to keep from going broke. Someone noticed that one of the horses competing in an upcoming race, an eight-year old named Haru-urara (“Glorious spring”), was just a few races away from losing her 100th race in a row…They thought why not try to get some publicity out if it !
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The Foul Ball...

Lot's of people go to baseball games hoping they'll catch the next ball that gets into the stands, Back in the 1920's you could go to jail if you didn't give the ball back....read on...!
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Setzer & Associates
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Sacramento, CA 95825

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